FORMEN
Refined brand identity for a Swedish bio leather company, balancing understated luxury with a commitment to craftsmanship, material innovation, and uncompromising quality. The visual direction combined minimalist Scandinavian aesthetics with a premium, contemporary feel, positioning the brand at the intersection of sustainability and high end design surrounding nature.
Working collaboratively as part of a team, we undertook client research and concept development to create a refined brand identity, inspired by Swiss design. Following on from this research, I designed a minimalist approach and neutral colour palette to let the messaging take centre stage while maintaining a premium aesthetic. A key takeaway from this project was the iterative logo development process and how each refinement strengthened the final identity.
Brand start up
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Brand start up *
